Kids versus Corporations
Welcome to Operation: DEFEAT SODATRON a youth led, art inspired revolution against SODA corporations (aka SODATRON) who target our communities with their harmful products.
My name is Dr Juan Fiebre (aka #GeneralStrong) Commanding General of Operation DEFEAT SODATRON.
Empowered youth will rise up against nocuous corporate behavior.
Pick a side……
Kids versus Corporations
Our team of Community Health Volunteers in Kenya report CocaCola is bringing their slow poison deep into the villages of Kenya. They are selling their caffeine laced, sugar loaded addiction to the village youth as American, safe, and happy. They are handing out COKE branded footballs to veer youth down a path of soda fueled chronic disease and early death. Children are losing their teeth and developing painful dental infections with no dentists to help. Grandparents are ravaged by type 2 diabetes … with the inevitable and progressive multi organ debilitation… diabetic foot and leg amputations, kidney failure, blindness, strokes, hypertension, heart attacks, and premature death.
IF YOU CHOOSE THE PEOPLE, you shall take the DEFEAT SODATRON OATH:
‘I quit soda and will drink water as an act of defiance against SODA corporations who target me with their harmful products.” (long version)
or
“DEFEAT SODATRON” (short version)
IF YOU CHOOSE to join our DIGITAL MEDIA DEFENSE TEAM (aka #ODSmilitia) you are permitted to read on…
XXXXXXXXXXXXXXX CLASSIFIED ODS MARCHING ORDERS XXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXX MISSION: #SODATRONBOMBS XXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXX SPECIAL FORCES UNIT: #ODSmilitia XXXXXXXXXXXXXXXXX
with ODSmilitia leader #GeneralRayz
SODATRON BOMBS with #GeneralRayz
ODSmilitia Digital Mission #1 - (Code Name: #SODATRONBOMBS)
Mission: Force CocaCola corporate to cease and desist their sale of sugary drinks in African villages.
Location: Ground forces led by @GlobalHealthDisrupted in Kawangware and Kibera. Digital forces at #ODSmilitia to inundate SODATRON’s hashtags with reality… Commanding Officer @DrJuanFiebre (aka #GeneralStrong)
Marching Orders: inundate SODATRON hashtags #ShareAcoke & #TasteTheFeeling with…
DEFEAT SODATRON MANIFESTO
When: Midnight NYC time Thursday, October 18th through Midnight NYC time on International Quit Soda Day, Saturday October 20th.
Synchronized Assault Intensification:
Saturday, October 20th 9pm to Midnight New York City time on SODATRON’s hashtags #ShareAcoke & #TasteTheFeeling (if you hold rank in digital media propagation, you can reach General Strong here at … ODS Headquarters)
ODS Militia Digital Weapons Kit:
1) Youtube Quiver: click HERE
2) Lyrical Bombs: click HERE & scroll to the bottom to download 7 FREE audio explosives.
3) The Mother Lode: click HERE
Peace, Love, and Strength,
Dr. Juan Fiebre
Dr. Juan Fiebre in the trenches with his people …
Youth Challenge COKE Leadership
In our quest to achieve universal healthcare, we formally challenge CocaCola’s leadership to emulate responsible corporate behavior …
We stand ready for global implementation of a module proven to reverse childhood obesity while simultaneously building self esteem…
Module to Reverse Childhood Obesity and Build Self Esteem
For the future of our planet and the health of our children… we will prevail.
Peace, Love & Strength,
Kevin Strong, MD & the #DTJcrew
Module to Reverse Childhood Obesity and Build Self Esteem
This module is a culmination of our hard work and dedication to improve follow up rates and treatment success for childhood obesity. We have paid special attention to designing a program that lowers BMI (Body Mass Index), decreases diabetes risk, and improves blood pressure while avoiding awkward discussions about body size.
By demonizing SODA corporations, we create a villain for the youth to rebel against. This strategy immediately shifts attention away from body image and away from self esteem crushing labels like “obesity” … AND instead fosters the feeling of a unified boycott against greedy corporations who exploit our communities and target us with their unhealthy products.
SODATRON is the robotic tentacled BIGSODA villain who is aggressively selling us a drink known to increase rates of diabetes, tooth decay, and obesity. As an act of defiance against these corporations, our pediatric patients refuse to drink soda and sugary drinks AND instead choose water.
DEFEAT SODATRON poster
How it works:
1) The patient sees the DEFEAT SODATRON poster hanging on the wall of the exam room. We ask if they would like to take the DEFEAT SODATRON challenge to win a poster by giving up soda and sugary drinks for one month. To claim their poster reward and have a chance to go on our DEFEAT SODATRON Youtube channel, the patient follows up at one month. If they agree to the challenge, we give them a DEFEAT SODATRON coloring page as a thank you for agreeing to take the challenge.
DEFEAT SODATRON coloring page
2) At the one month follow up we record a new BMI and recheck their blood pressure. If they have succeeded in the challenge they are awarded the poster and offered a chance to record a video to be uploaded on our DEFEAT SODATRON Youtube channel. If the parent and patient agree to the Youtube channel, the parent signs a media consent and we shoot a short video of the proud child. We immediately upload the video to Youtube so the patient can see themselves on the channel when they return home. Prior to leaving the appointment, we offer to continue the challenge for another 2 months and add a new challenge to eliminate sugary snacks. The patient is incentivized to return in 2 months to claim the next prize, the DEFEAT SODATRON triple pack of stickers.
Dr. Kevin Strong celebrates with a proud, soda free patient.
Video of Dr. Kevin Strong and a proud, soda free patient from the DEFEAT SODATRON Youtube channel.
3) At the 3 month followup, we again chart BMI and blood pressure. The child is rewarded with the sticker pack and challenged to return again in 3 months for a 6 month followup at which time they will win the DEFEAT SODATRON comic. We add to the challenge, adjusting their breakfast to focus on healthy proteins and fats instead of a breakfast loaded with sugar like muffins, pancakes, sugary cereal, juice, and chocolate milk.
DEFEAT SODATRON stickers
4) At the 6 month visit, the BMI and blood pressure are again recorded and the patient is rewarded with the DEFEAT SODATRON comic. Next, they are invited to complete the one year nutrition intervention with a follow up in 6 months. The award at the one year visit is the coveted DEFEAT SODATRON T-shirt. At this visit we offer advise on shifting the overall diet away from carbohydrates and towards the consumption of healthy proteins and fats. For some of our motivated patients and families we have a discussion about a trial of the ketogenic diet, particularly if they have acanthosis nigricans, pre diabetes, type 2 diabetes, persistent elevated blood pressure, or if they are interested in more sustained and dramatic weight loss.
Draft version of the DEFEAT SODATRON comic cover.
Dr. Kevin Strong celebrates with a proud patient who has one year soda free.
In our pediatric clinics the DEFEAT SODATRON module has successfully reversed uptrending BMI’s on hundreds of pediatric patients. The module has also had a dramatic effect on blood pressure as many of our hypertensive youth have seen a normalization of their blood pressure. Thirdly, we have staved off the insidious march towards type 2 diabetes for many of our patients. Perhaps most importantly, we have avoided the emotional scars that can arise from weight or body image stigmatization, AND instead have empowered youth to battle back against corporations who aggressively target them with their harmful products.
EMPOWER YOUTH WITH THE TRUTH ABOUT SODA AND SUGARY DRINKS and they will choose health, water, life over a path to sugar fueled chronic disease.
DEFEAT SODATRON
Interested in bringing Operation: DEFEAT SODATRON to your community …
contact Dr. Kevin Strong at defeatsodatron@gmail.com
International Quit Soda Day ... October 20th
Welcome to the 2nd Annual International Quit Soda Day, 10/20/2018.
Inaugural International Quit Soda Day mural by Mike Rich of Portland, Maine, 2017
International Quit Soda Day, IQSD, is a day to focus our collective energy on decreasing worldwide consumption of soda and sugary drinks. If we reduce consumption of sugary drinks, we will reverse the escalating rates of obesity, diabetes, heart disease, and tooth decay that afflict our communities.
We can harness our collective energy to:
1) Challenge friends, family, and neighbors to give up soda and sugary drinks on this global quit date.
2) Challenge hospital administrators, school officials, and community leaders to phase out sugary drinks at their respective institutions. You can find a downloadable sample letter reaching out to administrators in our digital toolkit.
3) Challenge local, state, federal, and global health policy leaders to make clear and strong public announcements about the connection between sugary drinks and increased risk of obesity, diabetes, heart disease, and tooth decay. Click HERE to view/share a sample letter to the newly appointed Director of the CDC, Dr. Robert Redfield.
4) Build relationships with public health advocates across local, regional, national, and global platforms.
Dr. Kevin Strong at the NCDFREE bootcamp at Harvard Medical School with Anne Kiser, Founding member of Global Health Disrupted, who we have partnered with to bring the DEFEAT SODATRON message to youth in Africa. Click HERE to read more about our work in Africa.
5) Protect youth by educating them on the truth about soda and sugary drinks so they can make an informed decision to choose health over a path to chronic disease.
Dr. Kevin Strong with Operation: #DEFEATSODATRON in collaboration with NYC Health Department. Pictured here with Dr. Aletha Maybank, Deputy Commissioner, NYC Dept of Health and Mental Hygiene and Founding Director of the Center for Health Equity with students at PS 13 and Dunk the Junk rappers, Jay Caron and Mike Be.
6) Think SODA TAX. It is working in Mexico. Click HERE to read on the Mexico soda tax.
7) Celebrate health as an unalienable human rite. Commit to increasing our efforts to protect low income communities and developing nations from preventable chronic diseases.
Global Health Disrupted, in collaboration with Operation: DEFEAT SODATRON, asks Kenyan school children... "Who is ready to QUIT SODA?"
In the spirit of this celebration, we invite you to download, share, and reproduce our posters, coloring pages, and music to promote health in your community. Click HERE to explore the Operation: #DEFEATSODATRON digital toolkit.
Join us on Instagram @dunkthejunk , on twitter @dunkthejunkfood , and on hashtags #InternationalQuitSodaDay #IQSD #DEFEATSODATRON to connect and AMPLIFY.
Operation: #DEFEATSODATRON in Miami at Solbox Fitness with street art mural by @MikeRichDesign @vyalone @Keo_xmen
In our journey towards health equity, social justice, and universal health; we wish you peace, love, and strength.
Operation: #DEFEATSODATRON working with children in the after school program, ASES, in Cathedral City, California.